Impact. What’s yours?

Math has never been one of my talents, and calculating someone’s impact potentially is associated with a mathematical formula. Having acknowledged this, I would rather interpret impact via other methods. In this situation, my interpretation is more closely associated with emotional intelligence and common sense. For fun, let’s toss in awareness too.

The explosion of social media use has certainly amped up the awareness people have on the Sir Issacs Newton’s three laws of motion. You can look this one up if you are not familiar with it, but when I was considering another factor contributing to a person’s impact, this scientific principle came into my mind. In the simplest way of describing this concept, it has to do with the basic science theory of by doing something, you get a reaction. Perhaps not the reaction you want, but generally a type of reaction will occur.

Some forms of impact are calculated. In the case of social media, people are generally trying to have an impact. Whether they are strategically planning the impact or not, there is a subconscious element of them wanting to have some reaction and impact based on their activity.

If a person is plotting to have a positive impact, then all the more power to them. However, we know there are unfortunately people in our physical and digital worlds who are intentionally scheming to have a negative impact. In my opinion, this is purely wasted energy, and sad that people do this. Especially since they have the capacity to instead have a positive impact, but choose to go in the other direction.

When you think of a brand, which one or two comes to mind? Generally, they will be one that elicited an emotional response. A response tapping into one of our six basic and core human desires (e.g., anger, disgust, fear, joy, sadness and shame). I would add the following to this list and include feeling safe, loved and hopeful. The next time you see your favorite brand, consider which of the core human desires they are tapping into. I assure you it is one of them.

Having an impact on another person, or multiple people, when the intention of doing so is positive, should be the goal. I believe it is, and I am immensely grateful and supportive of people who are in this world who do this. Particularly ones who do not appear to have a selfish agenda or hidden motive behind their actions.

Someone asked me the other day why I continue to write my books and produce my business tv show. In other words, they were wondering what my motivation is. I asked them what they thought it was, as I was curious about what their interpretation of my actions happened to be.

For the record I am not influenced by what others think, but from time to time I like to hear what others consider my impact to be. Mainly as a method of having an instant feedback system. Granted I am aware of who I am asking, and typically I will only ask people who I know will be brutally honest with me. This isn’t always easy to do. However, I consider it necessary to keep a pulse on whether my impact is heading in the direction I intend it to be.

If you are looking to have a positive impact on either a person, or many people, below are some suggestions I have you can consider applying to do so.

  • Think about yourself as a brand. Which of the core human desires do you regularly elicit when someone interacts with you, or based on your actions which impact a wider audience?
  • Have you ever stopped to think about whether your impact is positive or negative? Hint. It is likely a mix, but only you will know the percentage of what the mix is.
  • If your impact is leaning towards being more negative, is this something you want to address?
  • If your impact is negative and you want to address changing your impact to be more positive, have you factored in ways you can do this? Perhaps you will need a partner to help you do this.
  • If you intentionally want to have a positive impact on others, think about what steps you will need to take to make this happen. I always start with writing what I want to accomplish on a list. Why? Because putting something in writing feels more like a commitment versus simply talking about it.
  • Factor in what will be your measurement system for knowing whether you are having an impact. You do not need to share this with anyone, but being aware of your influence can be both motivational and provide a tangible way of defining what impact level is.

Those of you who are considered to be achievement and goal-oriented people have most likely thought about what impact they are having on others. Perhaps not. The point is everyone has the ability to have an impact on someone or something. If you haven’t figured out how to do this, and want to do so, I hope my suggestions above will kick start you in this direction.

TAGS: #Brand #Business #Productivity #Self-awareness #Sales #Marketing #Leadership #Teams #Management #Impact #Brandimpact #Personalbranding #Communication #Perception #PersonsalPerception

Leave a Reply