Perhaps you have heard the expression, that person really stands out in a crowd. Depending on how you think about hearing this, it could be a positive thing, or perhaps a negative one. I generally look at this as a good thing, with the caveat that the person standing out is not harming themselves or anyone else.
In the US, our culture generally embraces people being unique, or at least accepting or tolerating this at some level. We are fortunate to be living in a country that is more open minded than some other places in the world. However, we also know there are certain places in our country that are more accepting of people’s differences than others.
Consider yourself fortunate if you happen to live in a place that embraces people being different. If you do not live in such a place, you will have to consider becoming more comfortable with your uniqueness, or in an extreme situation, relocate. Let’s hope you do not have to do this, but generally putting yourself in a more positive environment is what we should all be striving to do.
So, what makes you stand out? This might not be something you think about every day. However, it is a good exercise to go through, as it focuses you on the aspects of who you are, how you look at your world, how you approach each situation and perhaps how you want the world to view you. The good news is that there is no one right way to stand out, and I’m referring to standing out as part of what helps to define your personal brand.
We are living at a point in time when self-branding has become something everyone has to consider, not just celebrities and famous people who have professionals managing their image. Whether you engage with social media or not, a large percentage of the population does, and this engagement is part of what directly and indirectly impacts their image, or personal brand.
Since most people are not professional brand managers, they can in fact take on and better understand the aspects of managing a brand, their brand. Ways to do this start with becoming aware of the type of image you are portraying via social media. It’s best to think twice before you post either images or content which can have a negative impact on you. I don’t think I need to spell this out in terms of what the specifics are. However, if you even think for a nano-second and have a hint of doubt about posting something, don’t. Yes, it’s that simple.
Now, if you want to stand out, and do so in a way which is going to be perceived as being positive, then there are numerous ways to do this, and here are some suggestions about how to do so in a way which will not cause you angst, or regret.
- Before you post content, think about whether the content could be perceived as content which could be hurtful, to anyone. If it is, then don’t post it.
- Sure, you may think you should be posting all of your social partying images at that moment in time, but I can tell you, images like these have caused people that were going to be hired, to get cut from the list of candidates to hire.
- If you do any sort of volunteer work, and if it is conducive to showing the work via a photo, by all means, post this photo. This is the type of image which can absolutely help your personal brand image.
- Perhaps you won some type of award either at work or in your community. It’s perfectly fine to tell others about this, and toss in a photo if the award is something which can be photographed.
- Share information on your social feeds about others who are doing good things for other people. Give them a shout-out for being good at what they are doing, or because they are doing something positive for others. We need more good news to off-set all the bad news we are bombarded with on a daily basis.
- If you have a hobby, and it is one you can teach others, consider offering to teach it to others by letting them know you will do this via your social feeds. Of course, you can limit this offer, but simply making the offer is what will help to make you stand out in a positive manner.
Standing out can sometimes have a negative perception, but it doesn’t have to. As a matter of fact, being different and standing out is something we should all become more comfortable with doing. Why? Because at various points in our life, we will need to stand out more at times than others. If we are comfortable with doing so, this will serve us very well.
Kathleen E. R. Murphy is the Founder, Chief Performance Strategist and CEO of MarketMe Too. She is a Gallup Certified Strengths Coach, author of Wisdom Whisperer, and is a well-respected motivational and social influencer who has a global following from her numerous speaking, print, radio and television media appearances.
Our expertise is in uniting, motivating and strengthening teams (sports & business). What does this do for our clients? It provides them with an acceleration boost to reach their goals sooner, and interact with a renewed efficiency, focus and energy level.
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