How to build your reliability reputation.

By Kathleen E.R. Murphy

You probably don’t think much about it, but one of the pillars of a business is reliability. The concept of reliability comes in a variety of flavors, but the one I am going to focus on is the aspect of human reliability. Without reliability as an embraced concept in an organization by all members, the fundamentals of running the business simply will not  thrive.

I witnessed on a recent flight to Australia how the concept of reliability plays such a critical role. Since I had a sixteen hour flight, I had plenty of time to think about this concept, and to see it in action as the amazing Qantas flight crew worked in harmony together and relied upon each other to do their jobs. If you think about all of the elements associated with what it takes to get a large commercial plane off the ground, and the incredible amount of details which need to be executed to make this possible, this is a wonderful demonstration of reliability.

When people are doing their jobs well, and most jobs are reliant upon others to some degree, amazing things can happen. However, when people lose sight of how if they are not reliable in the work they are performing, it can have consequences they may not have thought about, and which will negatively impact others. This may seem incredibly basic from a common sense perspective, but more often than you think, you or your colleagues can lose sight of this concept.

So, how do you stay focused on being reliable, and what does this mean if you are considered to be a reliable team member? Staying focused is easier than you think, especially if you care about how the work you are performing and do well is going to help you and others in the future. One way to stay focused is to break up your work into segments of time, ideally no more than 45 minutes, as most people start to lose their ability to focus well past this point. Not all jobs will allow you to pause and take a short break, but if you are fortunate enough to be able to do this, your work outcome will be a higher quality, and you will have renewed energy for resuming the work. Your colleagues will also be impressed with the outcome of your work, and you will begin to build up your reputation for producing quality work, and more importantly be considered reliable.

A second way to remain focused on your work is to segment the type of work you are doing. An example of this is to think about doing email at the beginning, middle and end of the day versus constantly checking email all day long. If you have the type of work which requires you to be in meetings, plan your meetings when possible towards the beginning of the day, so you can leave yourself the remainder of the afternoon to accomplish the work assignments you are responsible for. A third way to approach remaining focused is to save the work you enjoy most for the end of the day. This way, you will have the work to look forward to, and you will have the energy to complete the work later in the day because it is the type of work you like to do, and this will give you a renewed sense of energy. Another trick to remaining focused on your work is to take mini walks around where you work, and to consider these walks as small rewards for accomplishing the task you were working on.

Being considered reliable is something you earn as a designation from your colleagues. When you earn the reputation of being reliable, and demonstrate to others you are this way, your entire team or the company you work for will benefit from this and amazing things begin to happen. Think about a time when you had to rely upon someone and they did not follow through. What did that feel like? Not desirable right, and it made you think twice about being able to rely upon that person the next time you needed to do so. Keep this concept of reliability in mind the next time you are tasked with the responsibility for doing anything related to your job. It helps to keep you focused on a much more positive outcome, and your colleagues will enjoy working with you more than you might imagine.

This blog is dedicated to Elfi at Qantas Airlines. Thanks for your inspiration.

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me Too. Market Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at

Monday Morning Blues? Here’s a potential cure.

By Kathleen E. Murphy

I am certain there are many days you think work is such a hassle and that you would not consider it a privilege to have a job, or a career. However, if you have either of these you are lucky and keep this in mind on Sunday night, Monday morning, or any other day of the week you are dreading going to, or being at work. Why? Because chances are you obtained your job because of the fact you might have had the privilege of higher education, supportive parents, a roof over your head, food on the table each day, and which are things not everyone in the United States has.

Recently I was speaking to an incredible woman I admire in the life insurance industry. She reminded me about how privileged we are, and one of the classifications of being privileged is the fact we have a college education. Upon further discussing the concept of privilege, she asked me if I had seen the YouTube video on this topic.  I had not, and here’s a link to the video. As I was watching the video, it was absolutely eye opening to be reminded about how something as basic as not having to worry about where I will be sleeping tonight, or where my next meal is going to come from. A number of the people in the video had these concerns. However, if you fall into the “privilege category”, you have not likely had to give any thought to them on a regular basis. This does not mean we shouldn’t, it just means we do not understand or appreciate the struggles others have to go through simply to survive on a day to day basis, and yes, I’m talking about people in the United States.

How does this topic relate to your job? It does because there is something each one of us can do about helping others who may not have had, or will not have the same privileges we have taken for granted. Especially those who are preparing to enter into the workforce in 5-10 years. One way to do this is to set aside a few hours of your week to volunteer your time at a number of different places (e.g., The Boys & Girls Clubs in your city, Habitat for Humanity, tutoring at the middle and high school levels, working with local social workers to spend time with kids who are in foster care or transitional homes, volunteering your time to coach a sports team or be involved with an after-school program) as a few examples. The emphasis is on kids between the ages of 12-18, as these are the ages when kids need all the support they can get. Providing them with your support will allow them to potentially not have to be subjected to aspects of denying them privileges you can easily bestow upon them with your time, and teaching them how to gain privileges they would not otherwise know how to obtain (e.g., how to apply for college scholarships).

Many companies I talk to are looking for ways to further engage their employees either during the work day, or prior to or after work. Some companies allow their employees to have these volunteer hours count as “work” hours, even if they are a salaried employee. By allowing employees to volunteer their time during work hours, there are multiple parties who benefit from this arrangement. The top ones are the employer, the employee and the recipient(s) who are receiving the donated time towards helping them with their life. This may seem elementary as a concept, but it’s not, and it is one small way to help to offset the privilege gap.

So, the next time you catch yourself complaining about your life, your job or about how hard everything is, think back to the YouTube video you just watched. This video and the concept of how privilege is something more people can have if we all do our part in first recognizing the issue, and then taking action to do something about it.  Everyone deserves a chance in having a better life, and those who have had the fortune of privilege can make a difference in the lives of those who do not. Think about this the next time you are looking for a cure for your Monday morning blues.

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at



Karma and kindness. What’s your impact on others?

By Kathleen E. Murphy

With all the sad news overwhelming us this past month, I started thinking about what could I or others do to help to offset all the “negative” things and vibes happening in our world. One thing I saw which was posted on-line was a list of kind things someone could do to inspire more acts of kindness. Most of these acts could be applied in a professional environment, but were namely intended to occur outside of a business environment.

Last week I attended a marketing technology event in Boston and American Author, Entrepreneur and fellow Marketer Seth Godin was the afternoon keynote speaker. One of the questions which came up at the end of his speech, was what can we do to offset all the negative news? Seth indicated that although the news is real, and is certainly sensational, he brought up a point which struck home and related to television journalist Wolf Blitzer. He asked the audience to think about why Wolf is always in the “situation room”? If he is always in a “situation room”, then there must be a situation going on, and of course this will then automatically sensationalize the topic related to the “situation room”. In other words, by establishing Wolf is in a “situation room”, naturally evokes a negative connotation. This then feeds into what the media is often criticized for which is to promote topics which are geared only for ratings purposes. This is one reason I prefer to obtain my news from sources which are more “neutral”, and actually focused on not putting their own spin, usually a negative one on the topic.

Now, back to what can we do in a professional environment to begin a chain reaction of inciting more acts of kindness. There are plenty of examples of what we can do, and I wanted to share with you ones I have participated in, or been the recipient of. I would love to hear back from people about the random acts of kindness they are doing, or on the receiving end of. We can all certainly use an infusion of kindness, and positivity in our daily lives. The trick will be to not become complacent and stop being kind to others each day. Here’s my list of acts of kindness which I hope you will benefit from and use:

  1. Smile at everyone you see and say hello to them too. Yes, everyone.
  2. Bring in some “treats”, healthy ones if you can (e.g., fruit) to share with your colleagues, once a week if possible. Inspire others to participate too.
  3. Buy some flowers and put one flower in a small cup of water and place it on as many people’s desks as you can. I actually did this one day, and passed out over (40) flowers, without telling anyone who did this. The reaction people had about receiving a single flower was so much fun to see how happy it made them.
  4. Bring in an item or items from your home to be donated. Put them in a box, ask others to contribute one item, and then take the full box to your favorite charity.
  5. Send your colleagues an e-card. There are a number of “free” e-card options. Here is a link to (11) places to find “free” greeting cards .
  6. If you have a special talent (e.g., you play an instrument, are an artist, know how to make things – websites, quilts, sweaters, clothes, robots, jewelry), offer to share your talent or teach them about your talent during a break or prior to or after work.
  7. Take some photos of your colleagues at work, share them with them, and then let them decide what to do with them. If they have kids, it might be fun for them to share the photo with their kids or significant others to have a “random” photo of them at work.
  8. Have some extra books around your house? Bring them in to share with your colleagues. Leave them in a public place with a note that they are for others to now enjoy. They can keep them, pass them along, or bring them back in for others to read.
  9. If you have access to tickets of any kind, offer to give them to the first person who sends you an email to claim them. The tickets could even be to a local middle or high school play or concert.
  10. Offer to donate an hour of your time to a colleague outside of work who might need help with a project (e.g., they are moving, they need help assembling something, they need help in their yard or with fixing their car or something in their home).
  11. Celebrate people’s birthday’s and accomplishments – even the ones which might seem insignificant. The point is to have more celebrations for the sake of creating smiles and opportunities for people to focus on something positive.
  12. Genuinely compliment as many people during the course of a day you interact with. It could be something as simple as they have neat handwriting, or are always on-time to meetings.

This list is clearly only the start, and I hope the actual catalyst for others to think about the kind things they can do each day to make other people they work with and their lives a bit brighter each day. What kind thing(s) will you be doing today?

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at


Going out for lunch and coffee is more important than you think.

By Kathleen E. Murphy

It might seem obvious as a relationship building tool, but have you taken full advantage of getting to know one of your colleagues, or perhaps your boss or team better via a cup of joe or soup? When I ask people how often they make plans to go out to lunch or coffee with others they work with, I am always surprised by how few people are doing this. Or, at least not on a regular basis. Personally, I have experienced incredible transformations in terms of the relationship I had post my coffee and lunch interactions with people I have gone out with.

As a matter of fact, there was one time when I asked a colleague out to lunch simply to see why they were acting so passively aggressively towards me. Some of my other colleagues thought I was crazy for investing any time or energy in the relationship with this passive aggressive individual. However, the outcome from just one lunch with this person turned them from being a nightmare to work with, to being one of my biggest supporters, and who post our lunch experience, worked collaboratively with me from that point on. What made the difference from having lunch with this person? It was actually pretty simple. This person did not fully understand the work I was asking him to do, and he thought it was a waste of his time to be doing the work. What he did not realize was that the work he was doing was enormously helpful to me and understanding the analysis he produced. When he realized his work was perceived as being a valuable contribution to the business, his passive aggressive behavior evaporated, and he turned into a nice person to work with. We continued to have lunch, and actually have kept in touch since we stopped working together.

The example I have given you was not in fact an anomaly, and I have been able to repeat similar results with almost 100% of the people I have spent time with. This simple exercise is absolutely applicable to any person in an organization you are working with. All you have to do is ask them out for coffee or lunch.  Here are some questions you can use to have similar results I have experienced.

  • Start by asking them if they like to travel?
  • If they have not done much traveling, ask them about what are three places in the world they would like to visit someday.
  • Ask them to tell you if they have any pets.
  • Ask them to share with you if they have any favorite charities.
  • Ask them how they picked the career they are in?
  • Would they recommend their career choice to others?
  • What would they say is their “super power”, and how do they use it on a regular basis?
  • Do they enjoy learning about topics unrelated to their profession, or do they invest their free time learning more about topics related to how to advance in their current role?
  • Who inspires them?
  • Basically, get them talking about themselves, and you will be amazed by the fact they might not reciprocate and ask you anything about yourself.

If the conversation goes the way I predict it will; and I have years of experience with coffee and lunch outings, by the end of your time together, you will have “planted-the-seeds” to develop an entirely different relationship with the person you spent time with. Now, the next step in this process is to make a list of the people you need to start queuing up coffee and lunch experiences with. You can either invite them informally by talking to them and agreeing upon a date and time to get together, or you can send them an email invitation asking them when (not if) you can “treat them” to coffee or lunch.

The more experiences you have with going out for coffee and lunch with the people on your “list”, the more opportunities you will have to expand your network, be considered an influencer, and in general take your career in a direction I promise you would not be headed in without doing this.  So, what are you waiting for? Start putting your list together and sending out your invitations today. Doing so will open up a whole new world of opportunities for you on your professional journey, and it is never too early or late to do this.

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at