It’s all about the now.  Or is it?

I’ll admit that patience is probably not one of my super powers.  To my credit, I do practice being patient, and many people who have worked with me actually think I am patient.

Perhaps I come across as patient, but if I were a duck, you would likely see my feet paddling extremely fast underneath the calm surface of the water. Being, or appearing to be patient can have advantages. In many business situations, it is imperative to come across as steady, yet able to make swift and well thought-through decisions when necessary.

There have been numerous articles written about the power of now, and a book with that very title by Eckhart Tolle extols the virtues of spiritual enlightenment, living in the moment, and not concerning yourself with thoughts from the past.

In the business world, we are trained to both look in our rearview mirror and to leverage this information to inform our decisions. This knowledge will make us more competitive.

When we take the time to slow down and leverage analysis to help with strategic planning, we go against the concept of instant gratification. However, this is absolutely required and usually takes years of experience to do well, or without guidance.

Being strategic about decisions can be a challenge, especially if you’re a newcomer to the business world. It can also be frustrating to those who are driven by our instant gratification society.

We are fortunate to have technology to rely upon to help provide insights into data that even five years ago would have been difficult to obtain or analyze. Reading and interpreting the numbers is skill that is best developed over time. Having instant access can be enormously beneficial, but taking the time to review the information with others more experienced will serve you well.

An example of this would be reviewing your social media marketing investments to determine if they are providing you with the expected results you desire or forecasted. Fortunately, social media is one of the marketing investment areas which can be adjusted in “real time” if the results are not suitable, and this is one example of appealing to instant gratification.

Not all business disciplines are driven by instant gratification, but sales and marketing teams often are. This is fueled by expectations from senior management who either report to a board of directors or potentially to venture capitalists who have extremely high expectations. In both of these instances, time is not on the side of the teams who are on the front lines of performance. There is a great deal of pressure on these teams to perform well, and in the spirit of now.

Depending on how the powers that be manage their team, employees working for them will be captured by a great sense of urgency and potentially a feeling of being under a performance microscope. It is critical that upper management know how to minimize these emotions, as this type of pressure is not sustainable.

Seasoned managers know how to guide their teams through bursts of pressure and show them how to embrace the power of instant gratification in smaller doses. Since marketing and sales teams are typically quarterly driven, they should pace themselves through their performance journeys.

Some people are naturally adept at pacing themselves, but most people need a bit of guidance or coaching, and over sustained periods of time. Having superior time management skills will contribute to making the marathon pace seem less daunting, and allow the team to embrace the concept of slowing down enough to realize they do not need to have instant gratification for every aspect of their work.

Kathleen E. R. Murphy is the Founder, Chief Performance Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging teams and providing organizations techniques to accelerate their market growth and revenue numbers, regardless of the industry they are in, or the business stage they are presently at. She is also the author of a newly published business book called Wisdom Whisperer which is available via Amazon.

Market Me Too also works with individuals from students to C-level executives. The individuals, business and sports teams we work with are coached on how to leverage and apply their peak performance talents on a daily basis.

If you want better results, let’s talk. We know how to help you get them. Contact Kathleen at kathymurphy@me.com or (339) 987-0195.

Reputation – Do you have one?

Building your professional reputation is literally something you have been doing one day at a time since you joined the workforce. You have also built your reputation one company at a time, one team at a time, and perhaps one project at a time, too. In other words, every company, every person with whom you work, and the projects to which you have contributed are all part of what combines to define your professional reputation.

How you handle yourself in each and every encounter is also a contributing factor that either adds to or subtracts from the value of your reputation. So, what happens if you have built a solid and positive reputation and you do or say something that has a negative impact? Is it possible to recover?

The answer is yes and no, and time, in many cases can work in your favor. Why?  Because most people are more focused on themselves than you, and not everyone will remember all of the details of the incident in question.

It’s probably easy to name several people who have fallen prey to being victims either by self-sabotage or because of another person or group who negatively impacted the perceptions of others.

This is one reason people or companies hire public relations or crisis management firms to help mitigate the damage done to a brand due to a negative incident. Tylenol, Perrier, Exxon and other companies all had major incidents which severely tarnished the brand.

Both time and redrafting their messaging helped restore the brand back to either neutral, or took them out of the harsh spotlight of scrutiny.

Now think about people who have seen their reputation tarnished. It is painful to watch, and even more traumatic to experience.  People find out who their true friends and supporters are in these instances.

The folks who faired best when their reputation took a turn downwards were the ones who had high degrees of emotional intelligence, but more importantly, surrounded themselves with a support network to help to rebuild their personal brand.

Of course, we are all responsible of our own reputations, but having a strong professional support group, can work miracles.

This is possible because the supporter essentially acts as a reputation buffer when the crash occurs. Having these human ‘airbags’ takes serious and quality time to build, but once they are in place, unless the incident was completely egregious, or ethically challenging, most people will be able to play a support role in restoring someone else’s professional reputation.

On the flip side of one’s reputation being damaged is what most people work to achieve. To have a stellar reputation.

As we all know, good reputations are earned, over time.

Since social media can build or break a career, reputations need to be simultaneously guarded, but also nurtured. The speed at which this communication channel moves makes it both positive and negative in terms of having an impact on the professional perception others have of you.

There are safeguards to control some of the negative aspects of social media, but more importantly, the positive attributes should be optimized.  It’s okay to toot your own horn once in a while – perhaps you won an award, earned a certification, or made a significant contribution to a business project, maybe you volunteered time to a worthy cause . . . take a bow, and build your reputation.

Although no one wants to have an incident impact their professional reputation, it can happen. Although the immediate aftermath feels devastating you can recover.  Do not to let it define who you are.

Most people are good by nature, and there are more who will forget what you did than remember what happened, or when. Keep your chin up, do the right thing when faced with tough choices, and most importantly, do what you can to preserve your reputation when you have an opportunity.

Kathleen E. R. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth and revenue numbers, regardless of the industry they are in, or the business stage they are presently at. We also work with individuals and sports teams to coach them to learn how to leverage and apply their peak performance talents on a daily basis. Contact Kathleen at kathymurphy@me.com.

Announcement: I will be publishing my first business book next month. Information about how to pre-order my book will be posted on my WordPress site in the next few days. If you would like more details about my book, please send me an email at kathymurphy@me.com . Thank you. – Kathy

Women of Isenberg Conference: The organizers of this conference at the University of Massachusetts flagship campus in Amherst, MA, have invited me back for a second time to talk about my career in Marketing. If you are in Amherst, MA on Saturday, please let me know, as I would happy to say hello to you. This conference is ‘sold out’, so put this as a must attend conference on your calendar in February 2019.

 

Niche – What’s yours and how are you using it?

By Kathleen E.R. Murphy

There is a saying that no two grains of sands are the same, and the same concept can be applied to people too. Although many people might have a great deal in common with one another, when you begin to take a closer look into who they are, you quickly will see how they are different from others. It is the differences which help to define who they are as a person, and if you had to articulate what their niche is. A niche is different from your value proposition, and should be easier for you to define. I’ll help you to think about this by providing a story about how this concept can work for you.

Yesterday I had a very fortunate opportunity to do something I have wanted to do for many years, and it was to go snorkeling in the Great Barrier reef off of Cairns, Australia. When I was researching which reef tours to go on, I thought the best way to narrow down my search would be to choose one based on a referral. Since I naturally enjoy asking questions, I started asking people I encountered if they had recently been on a reef tour, and whether they would recommend the one they went on. Most of the people I spoke to had gone out on the large 100 foot reef trips which take 100-300 people on them. In my mind this did not seem very appealing and was too commercial for my liking. Fortuneately the last person I asked the “reef question” to, had been on a reef tour the day before. When they started describing the experience they had and used the word “quirky” more than a few times, I thought this was definitely something I wanted to experience, and I did the next day.

The reef experience started out early in the morning by arriving at the dock and seeing what appeared to be an old fashioned sailing vessel. It looked nothing like any of the other reef tour boats which were mostly 50-100+ foot fast moving catamaran hull boats. The captain and crew were also not who you might point out from a group of people who you would think would be your typical crew mates, but they were beyond amazing at what they each did. Because it was a small crew, they each had special skills which were on full display during our experience with them (e.g., scuba instructors, two of them knew how to sail the boat, all of them knew how to manage the boat sails and rigging, each had an amazing personality and only two of them were from Australia – the captain grew up in Miami, one crew member was from France, one was from Tazmania and the other one was from all over, with the last place she lived being Fiji). Since the boat was around 55 feet in length, the amount of guests on board could not exceed 20 people, which was a perfect amount of crew to guest ratio.

When I asked Captain Doug what was to me a rhetorical question about what his niche was, his response was not what I expected. He said that in all the years he has been taking guests out on reef tours, only a few guests have ever taken photos of the large reef tour boats cruising by, while our sailing vessel was being continuoulsly having its photo taken. This is because our boat is the only fully functional and operating former pearl farming boat which is also well over 100 years old, and looks amazing due to the care taken of it. So, the answer Captain Doug gave me was that this is the only boat of its kind which takes people on reef tours and is what clearly defines it as its niche. Being the only Great Barrier Reef tour sailing vessel is also what offers them a competitive advantage when people are looking for a unique reef trip experience.

As I mentioned earlier, everyone and every company has a niche. Some are more obvious than others, and if you have not defined what your personal or company niche is, you can do so by answering and responding to these three inquires.

  1. Make a list of things you believe make you or your company unique, then narrow this list down to 2-3 items.
  2. Ask other people to describe what makes you different from others, either from a business or personal perspective. Extract the aspects of what they have conveyed to you which are repeated by others, and this will help you to establish defining your niche.
  3. Think about the work you are doing. Now think about how your skills or abilities are different from your colleagues, and why someone might ask you to help them with something versus asking someone else. Or, think about the type of work you are doing, and how you might approach getting the work done differently from others, and perhaps get better results than others.

Describing your niche does not have to be paragraphs long in length, but it should allow you to be in a defensible position so that others cannot readily claim your niche as theirs. There may be subtle differences of your niche from others, but one or two words can make a tremendous difference in helping you to define what your personal or your company niche is.

This blog is dedicated to Captain Dan and his crew of the #Falla in Cairns, Australia who is the perfect example of having defined his personal and business niche. fallareeftrips.com.au

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me Too. Market Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at kathymurphy@me.com.