Influence. How’s yours?

There are some skills we possess which can take years to master. Having influence can be one of them, but there are people who are more naturally inclined to excel with having it than others. The people who are comfortable with possessing influence as one of their skills don’t always maximize their use of it. However, the ones that do, and leverage it for the greater good of our society really stand out.  

The list of people in our global society that I admire and who have appealing influence are ones who apply their skill to help others on a regular basis. Often unselfishly, and most of these people are not household brand names. They are the people we have in our lives who regularly apply their influence in both creative and beneficial means with the intent for others to benefit from.

Examples of the type of influence I am considering include people who are amazing at organizing others to rally for positive causes. Both locally and beyond their region when it makes sense to do so. Think of community gardens so food is truly local, beekeeping to help veterans with PTSD and causes which awaken us to becoming more socially and environmentally conscious. All of this occurring while we are individually considering how we can leverage our natural resources better. Even better, while also assisting others in need on a more regular basis.

Another example which comes to mind are the influencers who called out the inequities of education, and who looked for solutions to address this as another challenge the Pandemic exacerbated. They were able to clearly showcase how not everyone had a “level-playing-field” when it came time to home school their children. Yes, we knew this prior to Covid, but because of having to home school for a long period of time, young people without the right home-schooling infrastructure were put at a greater risk of falling behind educationally. Based on research, we know what occurs when this happens, unless the situation is addressed.

During the early days of the Pandemic in 2020, there were people I saw in the news who were rallying and coordinating others in their community to help people who were also “food insecure”. Unfortunately, we also know that food insecurity isn’t a Pandemic only challenge. However, the Pandemic certainly put a brighter spotlight on this situation to be addressed both locally and in every state in the country. One of the outcomes influencers had in this area was to attempt to change the mindset of people in their community. To actually seriously take the position of considering everyone as our neighbor and to help those in need. No exceptions.

Having worked in the technology industry for decades, I saw the type of influence leaders could have on both those they lead, and the customers who were the early adopters of the technology solutions we were promoting. As a former marketing professional, I also saw early in my career the way that public relations could shape the thinking of those we were targeting our communications to. Depending on how influential our messaging was, and whether we were able to impact influential press members about our solution as the one they would write about, played a significant role in the initial success of a product or service.

It was eye opening for me to see how powerful the right influence can shape the outcome and trajectory of your success. Granted we know strong first impressions are critical with your ability to influence others, but sometimes you might have an opportunity to circle back and make a second attempt of getting your influence pointed in the right direction. Not always, so it’s critical to be strategic with your thinking and influence execution.

If you are wondering what you can do to either enhance your influence, or begin heading in a direction to positively influence others, below are some suggestions about how to do this.

  • Authentically consider something you are passionate about. If you are not truly passionate about something, your ability to truly be influential will be reduced.
  • Are you comfortable with having your opinion be known? When you set out to influence others, you are going to need to be ready to potentially confront both verbal and written criticism. In other words, having a “thick skin” can be beneficial, but it is not a requirement.
  • It takes energy to influence others. Ask yourself if you truly have the energy it will take to follow through with your plans to be influential.
  • Being consistent with your messaging and actions are going to be critical components to your influence having the impact you want it to have. Can you commit to being consistent and ensure your messaging is going to work for you and others?
  • Is there someone you admire and can approach about how they became an influential person?
  • After identifying at least one person who is influencing people or causes in the manner you are comfortable with, ask them if you can have them help to instruct you on the area you are interested in being known for or influencing.
  • Not everyone feels comfortable taking on the role of influencing others or causes. However, influencing others doesn’t always mean you have to do this for long stretches of time. There may be situations that are more like influential sprints versus marathons.
  • Always factor in how you envision the outcome of your influence. This will make it easier to rally others when you are describing what you are accomplishing to do, and for them to determine if they can also get behind and support what you are attempting to influence.

Like a coin, influence has two sides. Make sure the influence you are choosing to have is on the side you are proud of representing. Otherwise, living with knowing your influence either doesn’t have the best intentions, or can be harmful to others is something you will have to wrap your conscious around. If your influence can have a positive impact on others, I see this as one of the best gifts we can give to one another.  Cheers to making this happen.

TAGS: #Influence #PositiveInfluence #Leadership #Management #Howtopositivelyinfluenceothers #RoleModel #PositiveSociety

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