Want an unfair advantage?

I’m always amazed that what appears to be so obvious, and in plain sight, seems to be invisible to many. Especially those who are responsible for leading corporations, managing teams and coaching athletic teams. Are you wondering what am I referring to? Good you should be.

The unfair advantage you have are the people you lead or coach. Why? Because as you already know, together they can be a powerful force to achieve everything and beyond what you would like them to. However, your challenge is figuring out the code to unlock your team’s full potential. I have figured out how to do this, and repeatedly.

What I am amazed by is why more people are not asking me to help them with this method of unlocking their team’s potential. Perhaps they aren’t convinced this is possible. Even with data. Maybe it’s because they do not consider investing in discovering their team’s greatest abilities as the investment that keeps on providing an ROI beyond their imaginations? Or, worse? Perhaps they don’t believe their team’s collective strength has the power to go beyond their current achievements?

I’m certain there are numerous reasons teams are overlooked from an investment perspective.  What if they weren’t? What if their leaders and coaches invested in them, and capitalized on their collective abilities on a daily basis, and saw results within days? Yes, this is possible.  The best part is that as time progresses, the teams which have had their strengths unlocked, continue to steadily increase the results they were initially expected to deliver.

So, are you wondering how I go about unlocking team’s potential? I do so by what I call an exercise named Team Strengths Reveal (TSR)Ô. Via a series of steps, with the first one identifying what each team members top (5) strengths are. I then focus each team member on leveraging their top strength to contribute to the team’s performance. I also borrow from a categorization concept outlined in Destination Unstoppable by Maureen Monte. What happens is that I assign each person on the team a role which is aligned with their top strength, and teach them how to leverage it.

Aligning a person’s top strength with how they can contribute to the overall team strength is part of what gives a team an unfair advantage. Why? Because other teams can’t see this invisible strength the team has. The TSR team is also capitalizing every day to hit performance metrics, but much more.

Some of the other unfair advantages the teams I work with have are that they are more motivated, united and engaged than they were prior to and after I have worked with them. By having leaders and coaches understand how to leverage each team member’s strengths, and teaching them how to harness them collectively, is what separates them from teams who do not know one another’s strengths. When a team is focused on leveraging their collective strengths, it’s equivalent to having a new formula for success you did not know existed.

When you observe a team that is working or playing together who is capitalizing on their strengths, you will notice they interact differently than other teams. Their leaders and coaches will also tell you the effects of a team leveraging their strengths is unlike any other methods they have seen applied, with such successful outcomes. Teams who are aware of one another’s strengths have a different level of respect and understanding of each other. The outcome is they interact together in a way they wouldn’t be able to achieve without this awareness.

Beyond the work or sports team the individuals are on, the people who know what their strengths are, find they are more focused, happier and productive in their lives outside of their respective teams. Their families and friends notice this too. How do I know? They tell me, and it’s one of the best feelings to know you have made a sustainable and lasting difference in someone else’s life.

Are you ready to give your work or sports team an unfair advantage? When you are, please let me know, and we will begin making this happen for them.

Kathleen E. R. Murphy is the Founder, Chief Performance Strategist and CEO of Market Me Too.  She is a Gallup Certified Strengths Finder Coachauthor of Wisdom Whisperer  and Evolve! With the Wisdom Whisperer (published in December 2019)and is a well-respected motivational and social influencer with a global following from her numerous speaking, print, radio and television media appearances. She also is the creator and Host of a TV Show and Podcast called Murf & E Unfiltered – Zero BS Biz Talk.

Essentially every team is dysfunctional in some way. Our expertise is in uniting, motivating and bridging dysfunctional teams (sports & business), and turning them into epic ones.

Market Me Too also works with individuals from students to C-level executives. The individuals, business and sports teams we work with are coached on how to leverage and apply their peak performance talents on a daily basis. Our coaching produces repeatable, measurable and amazing results personally and professionally. Need proof? Just talk to our clients, or read through our testimonials.

If you want better and different results, let’s talk. We know how to help you get them. Contact Kathleen at kathymurphy@me.com or (339) 987-0195.

“NEW!” Guide for Teams:

Every team is dysfunctional at some point.  Click on the link below to obtain a “free guide” with (5) Proven Strategies To Turn Your Dysfunctional Team Into An Epic One


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