If everyone could afford to have their own public relations and branding company working for them, imagine how much fun you could have with this? Since this is not realistic for the majority of people, the next best or potentially the best person to develop your image and brand is you. Yes, you, although you may be initially challenged with how to do this, it is possible to do.
Whether you want to develop your own brand is something you have to decide to do, but essentially everyone should be doing this. Why? Because if you have a LinkedIn account or are active on any social media platforms, you are already in the process of developing your brand. However, are you giving your brand the kind of attention it deserves, and is the type of effort you are putting in worth it? It should be, otherwise why would you bother to invest your time in the process?
As we all know, no two people are exactly the same, and everyone has their own talents and different types of experiences which add value to who they are personally and professionally. Some people may have taken a more prescriptive approach to charting out their paths, and others may have taken a less formal approach to developing their personal or professional journeys. Either approach is fine, and what makes the difference in terms of your satisfaction with either path is how you go about advocating for yourself along the way.
I have written about the importance of developing your own value proposition, and this is the foundation you will build upon to advocate for yourself in just about any scenario. It is possible to have two value propositions, and one would be for your personal life, and the other your professional one. However, it is fine to have one which is a blend of the two, especially since some people do not separate their personal and professional lives. For those that have a strict delineation between the two, then crafting two value propositions will make sense.
As a refresher, think of your value proposition as your “elevator pitch” to tell and promote yourself to others. Give some thought about how you are coming across to your audience from both a verbal and strategic perspective. Are you coming across in a way which elicits a response of “so what”, or a response which has the recipient asking more questions about you? The latter is obviously preferred, so here are some tips on how you can craft the elevator pitch to do the best possible job of advocating for yourself.
- Write down (3-5) things you enjoy doing professionally, and are good at.
- Come up with 2-3 examples of what makes you exceptional at the things you enjoy doing personally or professionally.
- Ask your friends and trusted colleagues to tell you what they perceive are your best skills personally or professionally.
- Write down and practice giving your “advocate/elevator pitch”. Yes, really do this and refine it as you are crafting and stating it to others.
- If you are not being asked questions after reciting your advocate pitch, go back and re-craft it and try it again. It may take 2-3 iterations to get this right, and it will likely need to be modified over time as you add more skills to yourself advocacy list.
Still not convinced you need to advocate for yourself? Think again, as how do you think the people who you hear about or admire professionally or personally got to where they are today? Yes, this is a rhetorical question, but it boils down to being a strong advocate for themselves. The bottom line is you are worth it, so get out there and start advocating for yourself. I’ll be looking for you to do so.
Kathleen E. R. Murphy is the Founder, Chief Performance Strategist and CEO of Market Me Too. Market Me Too has expertise in bridging teams and providing organizations techniques to accelerate their market growth and revenue numbers, regardless of the industry they are in, or the business stage they are presently at. She is also the author of a newly published business book called Wisdom Whisperer which is available via Amazon, and has had numerous strong reviews.
Market Me Too also works with individuals from students to C-level executives. The individuals, business and sports teams we work with are coached on how to leverage and apply their peak performance talents on a daily basis, which produces repeatable, measurable and amazing results personally and professionally.
If you want better results with what you are doing, let’s talk. We know how to help you get them. Contact Kathleen at email@example.com or (339) 987-0195.