It’s all about the now.  Or is it?

I’ll admit that patience is probably not one of my super powers.  To my credit, I do practice being patient, and many people who have worked with me actually think I am patient.

Perhaps I come across as patient, but if I were a duck, you would likely see my feet paddling extremely fast underneath the calm surface of the water. Being, or appearing to be patient can have advantages. In many business situations, it is imperative to come across as steady, yet able to make swift and well thought-through decisions when necessary.

There have been numerous articles written about the power of now, and a book with that very title by Eckhart Tolle extols the virtues of spiritual enlightenment, living in the moment, and not concerning yourself with thoughts from the past.

In the business world, we are trained to both look in our rearview mirror and to leverage this information to inform our decisions. This knowledge will make us more competitive.

When we take the time to slow down and leverage analysis to help with strategic planning, we go against the concept of instant gratification. However, this is absolutely required and usually takes years of experience to do well, or without guidance.

Being strategic about decisions can be a challenge, especially if you’re a newcomer to the business world. It can also be frustrating to those who are driven by our instant gratification society.

We are fortunate to have technology to rely upon to help provide insights into data that even five years ago would have been difficult to obtain or analyze. Reading and interpreting the numbers is skill that is best developed over time. Having instant access can be enormously beneficial, but taking the time to review the information with others more experienced will serve you well.

An example of this would be reviewing your social media marketing investments to determine if they are providing you with the expected results you desire or forecasted. Fortunately, social media is one of the marketing investment areas which can be adjusted in “real time” if the results are not suitable, and this is one example of appealing to instant gratification.

Not all business disciplines are driven by instant gratification, but sales and marketing teams often are. This is fueled by expectations from senior management who either report to a board of directors or potentially to venture capitalists who have extremely high expectations. In both of these instances, time is not on the side of the teams who are on the front lines of performance. There is a great deal of pressure on these teams to perform well, and in the spirit of now.

Depending on how the powers that be manage their team, employees working for them will be captured by a great sense of urgency and potentially a feeling of being under a performance microscope. It is critical that upper management know how to minimize these emotions, as this type of pressure is not sustainable.

Seasoned managers know how to guide their teams through bursts of pressure and show them how to embrace the power of instant gratification in smaller doses. Since marketing and sales teams are typically quarterly driven, they should pace themselves through their performance journeys.

Some people are naturally adept at pacing themselves, but most people need a bit of guidance or coaching, and over sustained periods of time. Having superior time management skills will contribute to making the marathon pace seem less daunting, and allow the team to embrace the concept of slowing down enough to realize they do not need to have instant gratification for every aspect of their work.

Kathleen E. R. Murphy is the Founder, Chief Performance Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging teams and providing organizations techniques to accelerate their market growth and revenue numbers, regardless of the industry they are in, or the business stage they are presently at. She is also the author of a newly published business book called Wisdom Whisperer which is available via Amazon.

Market Me Too also works with individuals from students to C-level executives. The individuals, business and sports teams we work with are coached on how to leverage and apply their peak performance talents on a daily basis.

If you want better results, let’s talk. We know how to help you get them. Contact Kathleen at or (339) 987-0195.

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