The Value of Staying in Touch

By Kathleen E. Murphy

A wise friend of mine recently told me he was impressed with my ability to keep in touch. In full disclosure, I had lost touch with this person for a number of years, but when we recently reconnected it felt like we picked back up on our last conversation from too many years ago to mention. Since re-establishing our connection, we have benefitted conversationally from the life and professional experience we have each gained, and he has been true to his word with helping me on a request based on an email exchange we had about a month ago. The original intent of reconnecting with my friend took an entirely different turn than I expected it to, but therein lies the beauty of staying in touch.

Due to fact I have a communications background, I might have an advantage over most people as it might be slightly easier for me to keep in touch with people. Perhaps this is because I genuinely like to communicate with them. However, I also think I am personally driven to remain in touch with people because of the value they bring to enriching my life via the connection I have with them.

A few years ago, I read a book called Never Eat Alone by Keith Ferrazzi. As you might derive from the book title, Keith’s concept about the value of staying in touch with people is fulfilled by making sure he leverages every dining opportunity, or as many as he can to remain in touch with his network or people who are in his life. He also reaches out to new people and dines with them to develop a connection with them. I like Keith’s concept, and I try myself to practice his concept, but it does take a fair amount of effort to do so, but it is absolutely worth doing so.

Another way Keith keeps in touch is to maximize his travel time in his car to either leave voice mails for people he has not been in touch with in the last three to six months, or schedules time with them to catch up on the phone if distance prohibits them from connecting in person. With vast technological improvements in our ability and ease of being able to keep in touch through both voice, video, text and social media options, there really are not any good excuses about why everyone cannot increase their ability to remain in touch. Granted there are people out there who will come up with more excuses than I could even dream up about why they are not able to stay in touch, but I am not going to buy 99% of their reasons or excuses. Whether you like it or not, I stand firm on this thinking.

For those of you who know me well, you know I love analogies. My analogy of staying in touch is like keeping your body and mind healthy. You need to work at doing this every day, and the more you work on your ability to stay in touch, the easier it becomes to do so. Take for example my Dad who purchased his first iPhone a few years ago. He uses his phone as his primary communication tool to keep in touch with his children and seven grandkids (e.g., whom he texts, sends photos, emoji’s and links to on a daily basis), and everyone should be able to also do this. My Dad has also mastered the art of this technology method to stay in touch, and I guarantee you he is older than most of the people reading this article, so there is no excuse why other people cannot do the same. As a matter of fact, my Dad’s iPhone has significantly increased his ability to remain in touch with both our family, as well as his friends, and I know he would agree he would not be as connected to others without it.

Remaining in touch has never been easier to do, so stop procrastinating and start reaching out to people you have lost touch with, have not spoken to in a while (you can define what this means), or take a more strategic approach and make a list of people you want to reconnect with and begin re-establishing a connection with them this week. Given all the “ugly news” happening lately, you can play a part in turning your communication outreaches into positive experiences which you and the recipient will both benefit from. As Nike says, “Just Do It”.

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at





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