Articulating Your Value Proposition. Yes, You Have One.

By Kathleen E. Murphy

No matter who you are, what industry you work in, or if you are starting out in your career, or have worked in your respective line of work for more than twenty years, everyone should be able to articulate their Value Proposition. Another common term associated with this is called “Elevator Pitch”. Both can be utilized personally or professionally, and in the interest of this blog, I am focusing on the development of your personal Value Proposition, and why you should create one.

The first reason you should create one is to be able to verbally showcase your talents when anyone asks, so “What do you do?” Even if they are not entirely interested in hearing what you have to say, or are simply asking to be polite, you never know if what you are conveying to the person you are speaking with might be giving you an opportunity personally or professionally you never imagined. For example, let’s say you are at your friend’s graduation party and are speaking with another guest. The two of you have at least one person in common; the graduate, and the person you are speaking with happens to be at a “hot” start-up who is hiring 100 people this year. After hearing your “Value Proposition”, the other guest asks if you are interested in learning more about the company they are working at, as your background sounded perfectly aligned to several of the open positions they are trying to fill. This type of interaction happens all of the time, but too often, people are not prepared to take advantage of the opportunity because they have not created their Value Proposition to share with others.

The second reason to create your personal Value Proposition is to be able to readily converse with others on a general conversation topic relating to how you spend your time and energy. Granted you might not be doing exactly your dream job right now, but perhaps you are working towards developing the skills to go after your ideal career role? Your personal Value Proposition would revolve around describing this, and the people you meet might in fact be able to help you get one step closer to your ideal dream job or the company you desire to work at. People in general like to help other people, especially when they come across as being open to assistance, and the desire to meet and network with others who can potentially help them pursue the new direction they working towards going.

The final reason to craft your personal Value Proposition is to share with others your own story and journey related to where you are personally or professionally. One of my blog articles titled “Are You Curious Enough?”,  poses this question. By nature, most people are curious, but some are more than others, and even if the person you are speaking with is only mildly curious, they will still be interested in hearing your Value Proposition. Think of your Value Proposition also as a way to establish a personal connection with the person you are conversing with, and by all means, make sure you ask them to tell you about their personal Value Proposition, but you do not have to refer to it using these works. As a matter of fact, I do not recommend it. Instead, simply ask them how they spend their time and energy, or what keeps their interest and attention during the day. You might be pleasantly surprised by what they tell you.

Since you now know why you should have your own Value Proposition, here is a link to a document, I found which will provide you with the structure needed to get started on developing and crafting your Value Proposition. I promise you this document will navigate you easily via the process of crafting your Value Proposition, and offer details which will result in the development of your personal Value Proposition. After you have crafted your Value Proposition, I would love to read it, so please share it with me at kathymurphy@me.com . I’ll be happy to reciprocate.

This blog is dedicated to anyone who has already developed their personal Value Proposition, and also to those who are inspired to create their own Value Proposition after reading this article.

Kathleen E. Murphy is the Founder, Chief Strategist and CMO of Market Me TooMarket Me Too has expertise in bridging marketing and sales teams and providing organizations techniques to accelerate their market growth, regardless of the industry they are in, or the business stage they are presently at. Contact Kathleen at kathymurphy@me.com.

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